Craig Collett, a long-time business consultant and serial entrepreneur, heard about Phuse through a trusted source. He was searching for a team to lead the design and branding aspects of his newest venture, Shuffle who was able to turn it around quickly.
We teamed up with him to craft an engaging and thoughtful product that would last. The brand served as an early foundation, and was followed up by mobile app design, a crowdfunding campaign, and a marketing website to capture interest.
One way that Shuffle sets itself apart from competitors is by doubling down on a superior user experience. We pared down the app to create the best user flow to move swiftly through number and email creation. Features like color-coding and nicknames were added as we iterated through layout decisions based on user feedback.
Press and Mentions
The iOS app launched in early May 2015. The same month, Shuffle was featured on Product Hunt then covered by TechCrunch and The Next Web. Over the first two weeks, 3,000 new users signed up for the service with more joining every day to meet their modern communication needs.
Get It Now
Download it on the the iOS App Store. Visit GetShuffle.com to learn more (or be notified when the Android app goes live!)
Open communication from the whole Phuse team kept me informed throughout the entire design phase of Shuffle. This led to time and cost savings and fueled the complex creative process.